GenAI Engine Optimization
Sources & citations
When AI assistants answer with a citation, whose site do they open? This is the split between the brand's own pages, competitor pages, and neutral third parties — the lever that moves everything upstream.
Data through August 3, 2026
Citation scope
Choose a window and, optionally, a single AI engine. All citation metrics recompute together.
Sourcing
Own-site share
Competitive
Competitor share
Neutral
Third-party share
Volume
Total citations
Citation mix
Share by source type
How the brand's own pages stack up against competitor pages and neutral third parties in cited answers.
Momentum
Own vs. competitor over time
Weekly share of cited references going to the brand's own pages versus competitor pages. Closing the gap is the goal.
Detail
Top-cited domains
Every domain AI answers pulled from in the active scope, ranked by citation volume and tagged by whose page it is.